Brow Makeup

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Creamy, long-wear eyeliner pencil WHY WE LOVE IT
Creamy, long-wear eyeliner pencil WHY WE LOVE IT Eye’ve got BADitude! Get bold definition with BADgal BANG! 24 Hour* Eye Pencils. These rich, creamy, waterproof** eyeliners glide on smooth and set to a transfer-resistant matte finish. Includes a built-in smudger ...
Get your daily dose of darling with these
Get your daily dose of darling with these light, layered false eyelashes. The Daily Darling Lash combines varying lengths of fine lashes to add natural-looking length & volume. Longer lashes in the center of the strip open up your eyes ...
Get classy & lashy with the debutante soft,
Get classy & lashy with the debutante soft, separated false eyelashes. This classic strip lash style adds soft definition to your eyes. The NEW Real False Lashes Collection is easy to apply and super comfortable to wear... go faux it! ...
WHY WE LOVE IT: Lip love that lasts!
WHY WE LOVE IT: Lip love that lasts! Our fiery-red lip & cheek stain is the most passionate flush you can get from a bottle. Our doe foot applicator glides right on for a gorgeous look in seconds. Apply on ...
Gelato Crush New Color Collection Your new favorite
Gelato Crush New Color Collection Your new favorite indulgence is all pleasure, no guilt. Give your lips and cheeks what they have been craving – a nourishing kiss of color and a fresh, healthy glow. New gel formulas that feel ...
Eye Mask Cool Instructions: -Place eye mask in
Eye Mask Cool Instructions: -Place eye mask in the refrigerator for a minimum of one hour, or freezer for a minimum of 30 minutes. -When it’s ready to use, be sure to check that the beads are pliable not frozen. ...
A lip balm that protects and helps relieve
A lip balm that protects and helps relieve chapped or cracked lips. • Helps protect lips from the drying effects of wind and cold weather • Formulated with soothing emollients Squalane, Lanolin and Sweet Almond Oil, as well as Vitamins ...

Brow Gel & Makeup

Shop brow gel, eyeliner, mascara, eyeshadow and more at Belk and give your eyes what they need to shine. From skin care treatments to makeup brushes to makeup removers specially formulated for the delicate tissues around your eyes — we’ve got you covered. Brow makeup used to be an afterthought in many women’s beauty routines. But today, you can shade, color, shape and define your eyebrows for the perfect look. Enhance the brows you were born with by thickening thin eyebrows, toning down thick ones, filling in gaps and much more. Explore our brow makeup collection and sculpt professional looking brows with brands you trust like Benefit Cosmetics, MAC, Lancôme and others.

For hard-to-manage eyebrows, try a brow gel in a tone that matches your natural brow color. Gel formulas coat and tame hair for finely groomed, fuller eyebrows. With a light sheen and a natural-looking finish, gels are lightweight for all-day wear. If you want to take your eyebrows from barely visible to strikingly beautiful, a brush and pencil combo will give you control over even the smallest details for flawless brows. Powder brow makeup can help you create smoother arches and deeper color as it fills and shapes. Choose a waterproof eyebrow pencil for a long-lasting look that stands up to moisture, or try a brow makeup kit in a broad palette of colors and shades for salon-inspired results.

Give your eyebrows the attention they deserve with our brow gels, stencils and more.